Job Title: Head of Brand, Media, and Digital
Location: North Somerset, UK
Hours: Full-time (37 hours per week). Possibility of some evening/weekend working.
Contract: Permanent 
Work Pattern: Hybrid with a minimum of 3 days based in the Office in Weston-Super-Mare
Salary: £33,000 per annum

Voluntary Action North Somerset
Voluntary Action North Somerset (VANS) is a charity that champions the work of the nonprofit-making sector. Our vision is:
‘A world where individuals and organisations are empowered, and everyone feels connected and engaged.’

Our Mission:
To inspire, lead, support, advocate and influence people to take positive action in creating a more connected, inclusive, and thriving community for everyone.

Our Objectives:
To advocate and develop leadership within non-profit-making organisations.
To encourage and develop partnerships and collaborations.
To create, develop, and strengthen a dynamic non-profit-making sector.
To develop and grow volunteering.

Position Overview
We are seeking a dynamic and experienced individual to join our team as the Head of Brand,
Media, and Digital. The successful candidate will be responsible for developing and
implementing strategies to enhance our organisation’s brand visibility, media presence, and digital outreach efforts. This role requires a proactive, open-minded individual who is adaptable to changing needs and committed to staying ahead of market trends in the digital and media landscape.

Key Responsibilities:
1. Brand Strategy and Management:
• Develop and execute comprehensive brand strategies to enhance VANS’ visibility and reputation within the community and beyond.
• Oversee the development of brand guidelines and ensure consistency across all
communication channels and materials.
• Collaborate with internal teams to align branding efforts with Organisational goals
and values.
• Managing external suppliers and freelance talent.

2. Media Relations:
• Cultivate and maintain relationships with media outlets, journalists, and influencers
to secure press coverage and promote VANS’ initiatives and events.
• Prepare and distribute press releases, media kits, and other materials to relevant
media contacts.
• Monitor media coverage and sentiment and respond promptly to inquiries or issues
as needed.
3. Marketing and Outreach:
• Lead the development and implementation of marketing strategies across all forms
of media.
• Create engaging and timely content (text, images, videos) for digital channels to
increase audience engagement and drive traffic to VANS’ website and events.
• Analyse digital marketing metrics and data to evaluate campaign performance and
identify areas for improvement.
4. Market Trends and Innovation:
• Stay abreast of industry trends, emerging technologies, and best practices in
branding, media, and digital marketing.
• Proactively identify opportunities to leverage new platforms, tools, and tactics to
enhance VANS’ outreach and engagement efforts.
• Collaborate with team members to implement innovative strategies that differentiate VANS in the market and drive sustainable growth.

Qualifications and skills:
• Proven experience (minimum 5 years) in brand management, media relations, and
digital marketing, preferably in the non-profit sector or a related field.
• Strong strategic thinking and analytical skills, with the ability to translate data into
actionable insights.

• The ability to act as a brand champion, ensuring that the entire VANS team
understands, embraces, and confidentially uses the organisation’s tone of voice and
brand across all media.
• Excellent communication skills, both written and verbal, with the ability to craft
compelling narratives and engage diverse audiences.
• Demonstrated leadership abilities, including the ability to inspire and motivate cross-functional teams.
• Proficiency in digital marketing tools and platforms, including social media
management, email marketing, content management systems, and analytics tools.
• Creative mindset with a passion for innovation and continuous improvement.
• Ability to work effectively in a fast-paced environment and manage multiple projects
simultaneously.
• Commitment to the mission and values of Voluntary Action North Somerset.
• Commitment to continuous professional development.
• Other duties as assigned to support VANS objectives.

How to Apply:

Please submit your resume/CV and a supporting statement outlining your qualifications,
previous experience and interest in the position to [email protected]
In your cover letter, please also include examples of your previous work related to branding, media relations, and digital marketing.
For an informal call before you apply, please contact [email protected]

Deadline for Application: 29th January at 5pm. 
Voluntary Action North Somerset is an equal opportunity employer and encourages
individuals from diverse backgrounds to apply. We thank all applicants for their interest, but only those selected for an interview will be contacted.